Malherbe Design

WAHAHA mall HANGZHOU, China

The Hangzhou Wahaha Group is the leader in beverages in China. “Wa ha ha” means “the laughing child” in Chinese. Mr Zong, the charismatic owner, drew up a strategic development plan for the shopping mall business. For his first site, he asked Malherbe Design to help populate the stores. There was a two-fold focus: children’s brands and small European brands in the selective, luxury segment, unknown or little known in China. The agency then designed a visual identity that could be recognised by both Chinese and Westerners and an interior decoration concept with spectacular atriums and bright signage on the shaft surround.


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