For Caudalie’s first flagship store in Asia, the agency designed a concept that catches the eye and celebrates the very essence of the brand. The atmosphere is inspired by the cellars at Chateau Smith Haut-Lafitte where this brand was born. It sells beauty products and revolutionary body and face care products with the unique properties of grape seeds. The concept includes display stands designed like oak barrels. Vines and vine shoots decorate some of the walls, whilst digital screens and light boxes tell the story of the brand and explain its beauty promises. This store also has a spa that acts as a brand ambassador in Asia and helps attract more customers, professionals and the media.